Our History

Reigniting a Storied Legacy: Embrace Beconta's Resurgence in the Ski and Sportswear Industry

At Beconta, we're driven by a profound family legacy that spans generations, a legacy epitomized by the visionary entrepreneur, Walter Blascoe. As stewards of his remarkable heritage, we are fueled by the desire to reintroduce Beconta to the forefront of the ski and sportswear realm. Walter Blascoe's enduring impact has left an indelible mark on the industry, propelling pioneering brands like Nordica, Look Bindings, Volkl Skis, Puma, and others into the American market. Today, we stand poised to rekindle that flame of innovation, breathing new life into the brand that shaped history.

The legacy of Walter Blascoe resonates deeply with us, and preserving the Beconta spirit is both an honor and a mission. Rooted in our family's passion, we're committed to sharing this heritage with you. Each step we take echoes Walter's visionary ethos, as we reintroduce Beconta as a symbol of excellence, authenticity, and a testament to entrepreneurial foresight.

Embracing the Future: The Vision of Sisters Toni and Kimm Zernik

Stepping boldly into the future, Walter's great-granddaughters Toni and Kimm Zernik lead the charge in crafting a captivating narrative for Beconta. Our upcoming women's heritage capsule slope/street wear collection, set to debut in winter 2024, pays homage to Beconta's legacy while infusing it with a fresh, sustainable perspective. With unwavering dedication, we pledge to uphold responsible sourcing, sustainability, and an uncompromising commitment to excellence.

Discover Beconta: Your Journey Begins Here

Welcome to a reimagined Beconta, where history and innovation converge to create a brand that stands as a beacon of inspiration. We invite you to join us on this journey of rediscovery, where premium quality and rich heritage coalesce. From the slopes to the streets, Beconta promises an unparalleled experience, guided by the wisdom of the past and the spirit of the future.

Step into a legacy reawakened. Step into Beconta.